We have just completed a back-to-back absorbency test with our Pure Wood Pellets against and local competitor. 

I love doing tests like these to see the huge difference between what looks like quite similar pellets. The competitor has a darker, cappuccino look while ours are whiter and brighter. 

When water is added our bright colour remains while the other becomes moist and soaked. There is a huge difference in the fluffiness of the pellets as well. Here we can see the value for money is a large and important difference. 

Not all wood pellets are the same and I hope this video helps prove the point!